Lehrveranstaltung
Vorlesung Customer Relationship Management
Inhalt
Veranstaltungstermine
|
Time |
Inhalt |
|
15.10.2019, 09:45 - 11:15 |
|
22.10.2019, 09:45 - 11:15 |
|
29.10.2019, 09:45 - 11:15 |
|
05.11.2019, 09:45 - 11:15 |
|
12.11.2019, 09:45 - 11:15 |
|
19.11.2019, 09:45 - 11:15 |
|
26.11.2019, 09:45 - 11:15 |
|
03.12.2019, 09:45 - 11:15 |
|
10.12.2019, 09:45 - 11:15 |
|
17.12.2019, 09:45 - 11:15 |
|
07.01.2020, 09:45 - 11:15 |
|
14.01.2020, 09:45 - 11:15 |
|
21.01.2020, 09:45 - 11:15 |
|
28.01.2020, 09:45 - 11:15 |
|
04.02.2020, 09:45 - 11:15 |
|
Vorlesungsmaterialien
|
Inhalt |
Autor |
|
01 Introduction |
Geyer-Schulz, Andreas |
|
02 Service Competition |
Geyer-Schulz, Andreas |
|
03 Managing Customer Relationships |
Geyer-Schulz, Andreas |
|
04 Nature Of Services |
Geyer-Schulz, Andreas |
|
05 Service and Relationship Quality |
Geyer-Schulz, Andreas |
|
06 Quality Management in Services |
Geyer-Schulz, Andreas |
|
07 Return on Services and Relationships |
Geyer-Schulz, Andreas |
|
08 Managing the Augmented Service Offering |
Geyer-Schulz, Andreas |
|
09 Market-Oriented Organization: Structure, Resources, and Service Processes |
Geyer-Schulz, Andreas |
|
10 Managing Internal Marketing: A Requirement for Customer Relationship Marketing |
Geyer-Schulz, Andreas |
|
Principles of Service Management |
Geyer-Schulz, Andreas |
|
Managing Service Productivity |
Geyer-Schulz, Andreas |
|
Managing Marketing or Market-Oriented Management |
Geyer-Schulz, Andreas |
|
Managing Total Integrated Marketing Communication |
Geyer-Schulz, Andreas |
|
Managing Brand Relationships and Image |
Geyer-Schulz, Andreas |
|
Managing Service Culture: The Internal Service Imperative |
Geyer-Schulz, Andreas |
|
Transforming a Manufacturing Company into a Service Business |
Geyer-Schulz, Andreas |
|
Managing Relationships and the Six Rules of Service |
Geyer-Schulz, Andreas |
|
Exams |
Geyer-Schulz, Andreas |
|