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Course

Vorlesung Social Network Analysis in CRM

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Semester:Winter Term 2007
Lecturer:Dr. Bettina Hoser;
Appointment:Montag 14:00 - 15:30
Location:Geb 20.20 Raum 167
Examination date:02/22/2008, 10:00 - 11:00, Social Network Analysis in CRM (Geb 20.20 Raum 167)
04/08/2008, 14:00 - 15:00, Social Network Analysis in CRM (Grashof Hörsaal (Geb 10.91))
SWS:2
Linked to:Übung Social network Analysis in CRM (Excercise) Winter Term 2007

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Content

Die Inhaltsbeschreibungen sowie die Prüfungsbedingungen entnehmen Sie bitte den unten angehängten Dokumenten.

Course dates

Time Content
10/29/2007, 14:00 - 15:30 Einführung
11/05/2007, 14:00 - 15:30 Graphentheorie
11/12/2007, 14:00 - 15:30 Matrizen
11/19/2007, 14:00 - 15:30 Lineare Algebra
11/26/2007, 14:00 - 15:30 SNA Teil 1
12/03/2007, 14:00 - 15:30 SNA Teil 2
12/10/2007, 14:00 - 15:30 Netze Epidem. u. Phys.
12/17/2007, 14:00 - 15:30 Netze aus Soziologie und Wirtschaft
01/07/2008, 14:00 - 17:15 Einführung ins CRM
01/14/2008, 14:00 - 15:30 Internes CRM
01/21/2008, 14:00 - 15:30 Virales Marketing
01/28/2008, 14:00 - 15:30 Customer Value
02/04/2008, 14:00 - 15:30 InfoDienste
02/11/2008, 14:00 - 15:30 Zusammenfassung


Course material

Content Author
Customer Value Hoser, Bettina

CRM Intro Hoser, Bettina

Einführung Hoser, Bettina

Graphentheorie Hoser, Bettina

Informationsdienste Hoser, Bettina

Internes CRM und Organisation Hoser, Bettina

Lineare Algebra Hoser, Bettina

Matrizen Hoser, Bettina

Netze in Epidemiologie und Physik Hoser, Bettina

Netze in Soziologie und Wirtschaft Hoser, Bettina

SNA_1 Hoser, Bettina

SNA Teil 2 Hoser, Bettina

Social Sites Hoser, Bettina

Virales Marketing Hoser, Bettina


Course information

description
Master Wirtschaftsing/TVWL (LV-Beschreibung)

Master Wirtschaftsing/TVWL (Modul Service Engineering ohne LV-Beschreibung)

Master Informationswirtschaft (Modul Information, Market, and Service Engineering)

Master Informationswirtschaft (Modul Service Engineering)