Vorlesung Customer Relationship Management
Content
Course material
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Content |
Author |
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01 Introduction |
Geyer-Schulz, Andreas |
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02 Service Competition |
Geyer-Schulz, Andreas |
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03 Managing Customer Relationships |
Geyer-Schulz, Andreas |
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04 Nature Of Services |
Geyer-Schulz, Andreas |
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05 Service and Relationship Quality |
Geyer-Schulz, Andreas |
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06 Quality Management in Services |
Geyer-Schulz, Andreas |
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07 Return on Services and Relationships |
Geyer-Schulz, Andreas |
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08 Managing the Augmented Service Offering |
Geyer-Schulz, Andreas |
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09 Market-Oriented Organization: Structure, Resources, and Service Processes |
Geyer-Schulz, Andreas |
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10 Managing Internal Marketing: A Requirement for Customer Relationship Marketing |
Geyer-Schulz, Andreas |
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Principles of Service Management |
Geyer-Schulz, Andreas |
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Managing Service Productivity |
Geyer-Schulz, Andreas |
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Managing Marketing or Market-Oriented Management |
Geyer-Schulz, Andreas |
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Managing Total Integrated Marketing Communication |
Geyer-Schulz, Andreas |
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Managing Brand Relationships and Image |
Geyer-Schulz, Andreas |
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Managing Service Culture: The Internal Service Imperative |
Geyer-Schulz, Andreas |
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Transforming a Manufacturing Company into a Service Business |
Geyer-Schulz, Andreas |
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Managing Relationships and the Six Rules of Service |
Geyer-Schulz, Andreas |
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Exams |
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