Vorlesung Customer Relationship Management
Content
Course dates
|
Time |
Content |
|
10/15/2019, 09:45 - 11:15 |
|
10/22/2019, 09:45 - 11:15 |
|
10/29/2019, 09:45 - 11:15 |
|
11/05/2019, 09:45 - 11:15 |
|
11/12/2019, 09:45 - 11:15 |
|
11/19/2019, 09:45 - 11:15 |
|
11/26/2019, 09:45 - 11:15 |
|
12/03/2019, 09:45 - 11:15 |
|
12/10/2019, 09:45 - 11:15 |
|
12/17/2019, 09:45 - 11:15 |
|
01/07/2020, 09:45 - 11:15 |
|
01/14/2020, 09:45 - 11:15 |
|
01/21/2020, 09:45 - 11:15 |
|
01/28/2020, 09:45 - 11:15 |
|
02/04/2020, 09:45 - 11:15 |
|
Course material
|
Content |
Author |
|
01 Introduction |
Geyer-Schulz, Andreas |
|
02 Service Competition |
Geyer-Schulz, Andreas |
|
03 Managing Customer Relationships |
Geyer-Schulz, Andreas |
|
04 Nature Of Services |
Geyer-Schulz, Andreas |
|
05 Service and Relationship Quality |
Geyer-Schulz, Andreas |
|
06 Quality Management in Services |
Geyer-Schulz, Andreas |
|
07 Return on Services and Relationships |
Geyer-Schulz, Andreas |
|
08 Managing the Augmented Service Offering |
Geyer-Schulz, Andreas |
|
09 Market-Oriented Organization: Structure, Resources, and Service Processes |
Geyer-Schulz, Andreas |
|
10 Managing Internal Marketing: A Requirement for Customer Relationship Marketing |
Geyer-Schulz, Andreas |
|
Principles of Service Management |
Geyer-Schulz, Andreas |
|
Managing Service Productivity |
Geyer-Schulz, Andreas |
|
Managing Marketing or Market-Oriented Management |
Geyer-Schulz, Andreas |
|
Managing Total Integrated Marketing Communication |
Geyer-Schulz, Andreas |
|
Managing Brand Relationships and Image |
Geyer-Schulz, Andreas |
|
Managing Service Culture: The Internal Service Imperative |
Geyer-Schulz, Andreas |
|
Transforming a Manufacturing Company into a Service Business |
Geyer-Schulz, Andreas |
|
Managing Relationships and the Six Rules of Service |
Geyer-Schulz, Andreas |
|
Exams |
Geyer-Schulz, Andreas |
|