Informationsdienste und elektronische Märkte
Course
Vorlesung Operative CRM
| Semester: | Winter Term 2018 |
| Lecturer: | Prof. Dr. Andreas Geyer-Schulz; |
| Appointment: | Dienstag 15:45 - 17:15 |
| Location: | Gbd. 10.11 Raum 213 |
| SWS: | 2 |
| Linked to: | Übung Operatives CRM (Übung) Winter Term 2018 |
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Content
Die Prüfungstermine finden Sie unter News in linken Menü.Course material
 | |
| Content | Author |
|---|---|
| |
| 01 Introduction | Geyer-Schulz, Andreas |
| 02 Simple Petri Networks | Geyer-Schulz, Andreas |
| 03 Coloured Petri Networks | Geyer-Schulz, Andreas |
| 04 Unified Modeling Language | Geyer-Schulz, Andreas |
| 05 Process Innovation 1 | Geyer-Schulz, Andreas |
| 06 Process Innovation 2 | Geyer-Schulz, Andreas |
| 07 Use Case: Marketing Planning | Geyer-Schulz, Andreas |
| 08 Use Case: Campaign Management | Geyer-Schulz, Andreas |
| 09 Use Case: Internet-Based Marketing | Geyer-Schulz, Andreas |
| 10 Use Case: Permission Marketing | Geyer-Schulz, Andreas |
| 11 Use Case: Sales Force Automation | Geyer-Schulz, Andreas |
| 12 Use Case: Complaint Management | Geyer-Schulz, Andreas |
| Sammlung alter Klausuraufgaben | Geyer-Schulz, Andreas |