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Vorlesung Customer Relationship Management

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Semester:Wintersemester 2016
Dozenten:Dr. Andreas Sonnenbichler;
Termin:Dienstag 09:45 - 11:15
Ort:20.21-217
SWS:2
Verlinkt mit:Übung Customer Relationship Management (Übung) Wintersemester 2016

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Inhalt


Vorlesungsmaterialien

Inhalt Autor
01 Introduction Sonnenbichler, Andreas
10 Managing Internal Marketing: A Requirement for Customer Relationship Marketing Sonnenbichler, Andreas
02 Service Competition Sonnenbichler, Andreas
03 Managing Customer Relationships Sonnenbichler, Andreas
04 Nature Of Services Sonnenbichler, Andreas
05 Service and Relationship Quality Sonnenbichler, Andreas
06 Quality Management in Services Sonnenbichler, Andreas
07 Return on Services and Relationships Sonnenbichler, Andreas
08 Managing the Augmented Service Offering Sonnenbichler, Andreas
09 Market-Oriented Organization: Structure, Resources, and Service Processes Sonnenbichler, Andreas
Principles of Service Management Sonnenbichler, Andreas
Managing Service Productivity Sonnenbichler, Andreas
Managing Marketing or Market-Oriented Management Sonnenbichler, Andreas
Managing Total Integrated Marketing Communication Sonnenbichler, Andreas
Managing Brand Relationships and Image Sonnenbichler, Andreas
Managing Service Culture: The Internal Service Imperative Sonnenbichler, Andreas
Transforming a Manufacturing Company into a Service Business Sonnenbichler, Andreas
Managing Relationships and the Six Rules of Service Sonnenbichler, Andreas