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Lehrveranstaltung

Vorlesung Customer Relationship Management

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Semester:Wintersemester 2019
Dozenten:Prof. Dr. Andreas Geyer-Schulz;
Termin:Dienstag 09:45 - 11:15
Ort:20.21 Raum 217
SWS:2

Inhalt

Veranstaltungstermine

Time Inhalt
15.10.2019, 09:45 - 11:15
22.10.2019, 09:45 - 11:15
29.10.2019, 09:45 - 11:15
05.11.2019, 09:45 - 11:15
12.11.2019, 09:45 - 11:15
19.11.2019, 09:45 - 11:15
26.11.2019, 09:45 - 11:15
03.12.2019, 09:45 - 11:15
10.12.2019, 09:45 - 11:15
17.12.2019, 09:45 - 11:15
07.01.2020, 09:45 - 11:15
14.01.2020, 09:45 - 11:15
21.01.2020, 09:45 - 11:15
28.01.2020, 09:45 - 11:15
04.02.2020, 09:45 - 11:15


Vorlesungsmaterialien

Inhalt Autor
01 Introduction Geyer-Schulz, Andreas

02 Service Competition Geyer-Schulz, Andreas

03 Managing Customer Relationships Geyer-Schulz, Andreas

04 Nature Of Services Geyer-Schulz, Andreas

05 Service and Relationship Quality Geyer-Schulz, Andreas

06 Quality Management in Services Geyer-Schulz, Andreas

07 Return on Services and Relationships Geyer-Schulz, Andreas

08 Managing the Augmented Service Offering Geyer-Schulz, Andreas

09 Market-Oriented Organization: Structure, Resources, and Service Processes Geyer-Schulz, Andreas

10 Managing Internal Marketing: A Requirement for Customer Relationship Marketing Geyer-Schulz, Andreas

Principles of Service Management Geyer-Schulz, Andreas

Managing Service Productivity Geyer-Schulz, Andreas

Managing Marketing or Market-Oriented Management Geyer-Schulz, Andreas

Managing Total Integrated Marketing Communication Geyer-Schulz, Andreas

Managing Brand Relationships and Image Geyer-Schulz, Andreas

Managing Service Culture: The Internal Service Imperative Geyer-Schulz, Andreas

Transforming a Manufacturing Company into a Service Business Geyer-Schulz, Andreas

Managing Relationships and the Six Rules of Service Geyer-Schulz, Andreas

Exams Geyer-Schulz, Andreas